Macy's, Inc.
Mission Every One
Macy’s social purpose platform drives positive change
The department store, which aims to help its customers express their unique style and celebrate special moments both big and small, is being recognized for its CSR & ESG Social Impact: Fundraising and Philanthropic Initiative in Ragan’s CSR and Diversity Awards.
In Spring 2022, Macy’s launched Mission Every One, a social purpose platform that builds on the company’s heritage of corporate citizenship with the ultimate goal of driving positive societal change.
Built on the pillars of impact, people, communities and the planet, the platform will direct $5 billion of the company’s spend, scaling through 2025, to the partners, products, people and programs that help create a more equitable and sustainable future.
To achieve this, Macy’s has committed to increasing its investment in underrepresented designers, supporting retail and non-retail diverse businesses, increasing its minimum pay rate, supporting nonprofit organizations that drive impact within the communities the brand serves, and expanding the selection of sustainable products offered, among other initiatives.
Under the “people” pillar of Mission Every One, Macy’s is firmly focused on recognizing and rewarding the diversity within its community of colleagues and partners. The company aims for this mutual recognition to fuel not only individual growth but also spur innovation and catalyze broader impact.
The “communities” pillar is centered around empowering young people on their journey to becoming leaders of tomorrow. With a dedicated commitment to organizations fostering wellbeing, education and environmental stewardship, Macy’s encourages customers, communities and colleagues to come together through round-up campaigns, corporate grants, colleague donations and volunteer hours to create lasting change.
Lastly, under the “planet” pillar, Macy’s seeks to curate and develop sustainable products and services, driving a profound synergy between people and the planet.
Over the course of 2022, Macy’s has successfully directed $1.4 billion towards its goal, a testament to the unwavering determination to achieve the platform’s vision. Specifically, the company has demonstrated its commitment to the “people” pillar by investing over $800 million to support both its workforce and communities.
By fostering diverse voices, expanding access to certified sustainable products, and launching impactful initiatives like S.P.U.R. Pathways — a multiyear, multifaceted funding program to advance entrepreneurial growth and break down systemic barriers faced by underrepresented businesses — Macy’s is shaping a future of opportunity and inclusivity.
Under the “communities” pillar, Macy’s has dedicated $100 million towards supporting organizations that champion well-being, education and environmental stewardship. Leveraging the collective efforts of customers, communities and colleagues through round-up campaigns, corporate grants, colleague donations and volunteer hours, Macy’s has raised $34 million in 2022 towards its $100 million goal by 2025.
To fulfill its commitment under the “Planet” pillar, Macy’s has implemented a rigorous approach to vetting sustainability claims in products and production operations to instill confidence in customers.
As the company continues to push forward with Mission Every One, Macy’s is eager to sustain the momentum toward a brighter future for all. By nurturing diversity, fostering inclusive communities and promoting a harmonious relationship between people and the planet, Macy’s envisions a world where positive change is the hallmark of progress.
Congrats on all the great achievements, Macy’s team!