You raised awareness for an under-the-radar issue with a cause advocacy campaign. What did you do to make sure your message was heard? What channels did you use to distribute it and whom did you target? What was the cause and what were your goals? Tell us how you got people talking about this oft-ignored issue and inspired them to get involved.
Community members help your business thrive. You gave back to them with a community affairs campaign that addressed the issues they care about. What problem were you hoping to solve or bring to light for your community? How did you tackle the issue? Tell us how you worked together for the well-being of your community and how it affected your organization.
Collaboration is the key to any successful partnership. You found a partner for a mutually beneficial relationship that also helps your community. Tell us how you chose your partner and how you worked together. How did the reputation enhance the work you’re doing together? What were the results of this partnership?
This category recognizes corporate efforts to assist communities during natural disasters and emergencies.
Your corporate social responsibility campaign outshone them all. What challenges stood in the way of your success, and how did you overcome them? Tell us about your CSR initiative and how you exceeded your promotional, recruitment or fundraising goals. Be sure to include measurable results.
Coordinating an event is a reliable way to bring attention to a cause or campaign. Did you put together a fundraising event to collect donations for your cause, set up an awards gala to honor those making a difference in your community, or celebrate the success of a recent cause-related campaign? How did you work with journalists and local influencers to drum up enthusiasm before the event? What news media outlets covered it, and how did it affect your business?
You committed to an issue and lent a helping hand. Why was it important to address this issue? Tell us how you raised money or awareness—or provided resources for those issues. How did that affect your business, brand and employees?
Tell us how your organization works to support educational opportunities within your community. Did you put together a scholarship program for students at a local school? Have you donated funds to an underserved school in your area, or provided additional training or scholarship opportunities to employees? Share your passion for education and scholarships, and tell us how it affected your business.
Share your method for communicating with employees about your corporate social responsibility or environmental, social and governance campaign. How did you encourage them to get involved with your fundraising campaign, join their team’s volunteering initiative or assist with collecting donations? Tell us your strategy for communicating internally and how you measured success.
Service learning can inspire and motivate employees. Why is that an important component of your business, and how has it made a difference for your organization and team? How did you recruit volunteers? What project did you take on? Did employees take a day off to help build a house, volunteer at an animal shelter, plant an urban garden or do a virtual activity to help a specific cause? Tell us how you inspired your team of volunteers. How has this affected employee recruitment and retention, along with your reputation in the community?
This category celebrates organizations that excel in integrating corporate social responsibility (CSR) and Environmental, Social, and Governance (ESG) principles into their workplace culture and branding efforts. These companies demonstrate a strong commitment to ethical and sustainable practices while nurturing an inclusive and diverse work environment, setting a shining example for others in the industry.
Sustainability is a major pillar of your organization. Tell us why going green is important to your organization, and what your goals are for reducing your carbon footprint. How did you educate your workforce about environmental issues and inspire employees to get on board? Did you start an office recycling program? Perhaps your organization made the switch to an alternative energy source. How did you do it? Let us hear about how you transformed your business practices to preserve the health of our planet.
Your environmental, social and governance program wowed your audiences and surpassed every goal. Show us how storytelling around your environmental, social and corporate governance played a role. What messaging and channels did you use? What were your challenges and how did you overcome them? What were your goals and how were they met? Share the results with us.
Money makes the world go around, and no one knows that better than a nonprofit in need of donations. Tell us about the cause you raised money for and your strategy for collecting funds. Did you put together an event or set aside funds each year to donate? How did you inspire others to give with an open heart? Tell us about the difference these donations are making in your community and the world.
This category recognizes communications efforts to measure the societal impact of a company’s CSR & ESG initiatives.
Journalists, news media outlets and your customers were eager to share the details of your corporate social responsibility initiative. How did you entice and inspire them to write your project’s most compelling features and generate buzz? What resources did you provide for them to learn more about your cause and persuade them to get involved? What were your PR and media goals? Share the big-picture strategy and break it down with metrics that prove its success.
This category honors outstanding campaigns that effectively communicate a company's commitment to corporate social responsibility and Environmental, Social, and Governance (ESG) principles. These campaigns showcase how organizations are addressing critical social and environmental issues, fostering positive change, and engaging with stakeholders to build a sustainable and responsible business image.
This category recognizes exemplary campaigns that adeptly navigate the intersection of corporate social responsibility and Environmental, Social, and Governance (ESG) initiatives. These campaigns demonstrate an organization's commitment to addressing complex social and environmental challenges while effectively engaging with stakeholders and the broader public, driving meaningful impact and fostering a reputation for responsible leadership.
Issues of public health and safety can profoundly affect your community. How did you create a beneficial corporate social responsibility or environmental, social and governance initiative that couldn’t be ignored? What issue(s) did you address? How did you educate people to help them develop healthier habits? Tell us how you made your community a better place. Include your relevant videos, contests and metrics.
Your corporate social responsibility; diversity, equity and inclusion; or environmental, social and governance campaign was a complete success, so you pulled together a report to show it off. How did you put the results on display in a captivating manner? Show us how you showcased your achievement with excellent writing, unique visuals and striking metrics. Send us the report, talk us through your most important KPIs and why you chose them, and share the positive responses you received.
Recognizing research reports or initiatives in the past 18 months that have contributed to the body of knowledge around CSR, ESG or DEI with outstanding data and findings that address significant challenges and help organizations improve their initiatives.
How did social media help you generate excitement about your corporate social responsibility or ESG initiative? How did it provide opportunities to get involved with your cause? What social media channels did you use? Did photos, videos or giveaways help you meet your goals? Share your campaign and its incredible results.
Your employees and stakeholders drive the success of your corporate social responsibility or ESG efforts. How did you inspire them to get involved with your cause and tell others in their community about it? Tell us how you positioned your organization’s employees as brand ambassadors for your mission and how it affected the overall success of the program.
Inspiring others to speak on behalf of your education, environmental or health initiative requires great storytelling. How did you use video to create a heartwarming, humorous or inspiring narrative? Did you interview the people benefiting from your project or showcase people affected by the issue you wanted to spotlight? How did you share it? Provide us with the video or other visual elements, and tell us about the results.
This category recognizes innovative and impactful visual storytelling that brings your CSR and ESG initiatives to life. Whether through infographics, illustrations, branded graphics or other forms of design, this category honors work that communicates complex concepts with clarity, creativity and purpose.
How has your organization worked with and engaged your community to ensure it’s more equitable, just and inclusive? What was the messaging? How did you reach these members? Tell us about your goals, along with the results.
Your organization celebrated culturally diverse celebrations or events. Did you hold an event (live or virtual) to celebrate Kwanzaa, Black History Month, Hispanic Heritage Month, Chinese New Year or any other cultural celebrations? Tell us about the event and how you engaged your internal or external audiences.
How do you promote diversity within your organization? How have you supported and fostered diversity as part of your corporate culture? Tell us about the communications surrounding these efforts.
We want to hear about your engaging event that promoted diversity, equity and inclusion. What was your goal? How did you engage with audiences before, during and after the event? Tell us about your tactics, messaging and delivery efforts—along with the positive results with impact.
Much of the workforce is working remotely, but it’s essential to continue to promote an inclusive workplace culture—and email is a wonderful channel for communicating with your employees. How have you used email to engage with and solicit feedback from your employees about DE&I initiatives and programs?
How have these employee-led groups helped your organization become more diverse, inclusive and equitable? What were their goals and how did they communicate them? How have they helped advance the careers of employees and fostered a more equitable workplace culture?
This category recognizes organizations that lead the way in fostering diversity, equity, and inclusion within their workplace culture and brand identity. These companies demonstrate a dedication to creating an inclusive environment where all employees feel valued and respected, setting a gold standard for promoting diversity and social equity within the corporate world.
Your organization’s leadership did more than say the right things—they made a commitment to diversity, equity and inclusion. What actions have they taken, and how did they communicate with stakeholders?
Your organization made a commitment to hiring more diverse employees. What was the strategy for finding, connecting with and hiring this top talent? How did you engage with these future employees? Let us know the tactics and results.
The language we use in our daily lives—as well as within our organizations—matters. Tell us about the document, videos, social media efforts or any other content you created to ensure inclusivity within your organization. Tell us how you delivered this to employees, and how you ensure it was adopted throughout your organization.
You partnered or aligned with an organization that shares your beliefs and commitment to diversity, equity and inclusion. What was the organization, and how did you connect with them? What was your strategy for engaging audiences and following through on your commitment?
With so many employees working from home, intranets are crucial hubs for distributing information and resources for happenings within your organization—including your DE&I efforts. How have you provided employees with resources to continue education or provide support for diverse and equitable organizations and causes?
Your organization’s leaders and managers are taking a stand and talking about important social issues with their stakeholders via video and posting them on their LinkedIn and internal social channels. We want to hear how your leaders are continuously addressing DE&I and social justice.
How is your organization making its DE&I commitments known publicly and holding itself accountable? Did your CEO sign a document, committing to more diverse and equitable practices? Did you post your pledge on your website? Tell us how your shared your diversity, equity and inclusion commitment with the public.
How have you worked with the media to deliver messaging to improve diversity, equity and inclusion within your community and organization? What was the messaging? What were your goals? Tell us about the results and how this promoted equity not only within your organization, but on a larger scale, too.
Has your organization championed a mentoring program that was instrumental in advancing the careers of diverse employees? Tell us about the program, including your communications strategy for promoting it and the results.
What social media steps, guidelines or campaigns have you implemented or launched in support of DE&I initiatives or social issues? What was the strategy for engaging audiences? What were your goals and results? Tell us how you used social media to support a cause or initiative.
To ensure you’re advancing your diversity, equity and inclusion efforts and commitments, it’s essential you continue to educate yourselves. Tell us about the training programs and communications you’ve shared with employees and how you ensured maximum attendance and engagement.