Meet the Small Communications Team at National University of Ireland Galway

At the National University of Ireland Galway, a small communications team does work that would provoke envy from much larger departments. For example, when the university learned that Prince Charles and Lady Camilla would visit, the team immediately developed communication goals, including maximizing national and international media coverage, achieving significant social media reach and ensuring the university’s history and heritage infused all communications. A media center was established to serve reporters’ needs (with plans to host some 120 credentialed journalists), prewritten tweets and posts spread the #RoyalVisitIreland hashtag, a microsite hosted information about the visit and more. The visit produced 27,000 column inches of print, 329 minutes of airtime and 23,000 visits to the website.