Meet Health Care Agency, Gatesman+Dave

We liked this slogan from Gatesman+Dave: “Good enough sucks.” But we’re not just giving the agency an Ace Award for this; we’re giving the award because the team’s results back it up. For example, it worked with North Shore-Long Island Jewish Health System, to ignite a rebranding campaign for its Cancer Institute to give it even better market recognition than its better-known Manhattan-based competitors. Here was the concept: “What if cancer got cancer?” Since the campaign launched in August, it’s seen about 35,000 visitors. We look forward to seeing more interesting campaigns from Gatesman+Dave