Dating clichés, applied to PR
Whether you’re playing the field for a potential soul mate or for the perfect client, much of the same wisdom applies.
We’ve all experienced the well-intended yet clichéd advice that friends and family offer about love and dating. (Not everyone meets his/her soul mate in high school, Grandma.)
Although not always true in relationships, many dating clichés can be applied to public relations practices.
We thought it’d be fun to put a little public relations twist on some of the most overused clichés in the crazy game we call love:
Nobody will love you until you love yourself.
People say you can’t find true love until you’re content with the person you are. In public relations, this rule transfers to finding brand advocates. To inspire audiences to be passionate about your brand, you must first inspire employees to be passionate about your company’s products or services. As the writers of “The Passion Conversation” put it, “Passion is not something you own; it’s something you pass forward.”
You have to put yourself out there more.
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