Are social media pros underpaid?

According to a recent survey by CIO magazine, the median salary for a social media professional is $43,400.

The median pay for social media pros at companies with fewer than 100 employees is $40,900, while the median pay for pros at companies with more than 1,000 employees is $58,400.

That sounds low, doesn’t it?

Even the $58,400 figure sounds low. Remember, that figure includes big companies like Coca-Cola, Intel and Google.

I’m probably not the best judge of salary; I haven’t been in the workforce for five years. But I talk to a lot of people, and I help a lot of people find jobs. (It’s one of my side projects.) I even have a few recruiter friends I talk to from time to time. But I just can’t get over how low those numbers sound.

Social media and digital skills are in high demand right now, especially if you’re a more senior professional (10-plus years of experience).