Announcing PR Daily’s 2020 Content Marketing Awards finalists

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. They told engaging, captivating narratives that caught the attention of audiences and delivered incredible results.

Congratulations to this year’s finalists. Read on to find out more, and keep an eye out for our winners announcement coming soon.

Content Marketing Assets:

Blog

• Bethesda: Bethesda Empowerment Blog
• Capital Caring Health: Capital Caring  Health Monthly Blogs
• Dashlane: Unnamed Temporary Sports Blog
• iQ 360: For Communicators, By Communicators: The iQ 360 Blog
• RetailMeNot: The Real Deal by RetailMeNot

Brand Journalism

• G&S Business Communications and DuPont Water Solutions: Customer Narratives Fuel Brand Journalism for a Water Solutions Leader
• The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency
• The Weather Channel, an IBM Business: Forecast: Change

Content Series

• Criteo: Coronavirus Impact Content Series
• Marcus Thomas and Kichler Lighting: Kichler Professional Landscape Lighting — Content Marketing Pilot Program
• National University Health System, Singapore: Fighting COVID-19, The OneNUHS Story
• Peppercomm and the Institute for Public Relations: Business leadership perspectives in response to COVID-19
• SmartAsset: SmartAsset Spreads Financial Literacy Through Data Storytelling
• The Weather Channel, an IBM Business: Forecast: Change

Electronic Publication or E-newsletter

• Capital Caring Health: Capital Caring Health e-Newsletter
• Equifax Data & Analytics: Gift of Data
• Motion and Tractor Supply Co.: Tractor Supply Co.’s Out Here Digital Magazine

Interactive Content

• Maxwell: Pacific Foods’ Leftover Upgrade Interactive Video Consumer Sweepstakes
• G&S Business Communications and Syngenta: Experience the Action: Using VR to Explain Science at a Molecular Level

Innovative Content Strategy

• Blackhawk Network: Blackhawk Network and The Fletcher Group Prove PR is More Than a “Top of Funnel” Contributor
• Cisco Social Media Communications Team: Cisco Live Newscasts
• EvolveMKD & CooperVision: CooperVision Pediatric Myopia Awareness
• Landis Communications Inc. and Peninsula Open Space Trust (POST): Peninsula Open Space Trust (POST) / “The Coyote/Badger Adventure”
• Porter Novelli and G&S Business Communications, on behalf of Growing Matters: BeSure! Campaign Reminds Farmers to Protect Pollinators

Microsite

• G&S Business Communications & INSIGHTEC: INSIGHTEC Essential Tremor Month 2020
• The Weather Channel, an IBM Business: Forecast: Change

Multiplatform/Omnichannel Content

• 3fold Communications: Los Rios Career Education Campaign
• AARP: 2019 Campaign (Holiday Tentpole Emphasis)
• futureAlign Incorporated: BLADEOne: Constructing A Craft Culture

Newsjacking or Trend-Related Content Marketing

• Control Risks: Control Risks’ COVID-19 insights series
• Digital Third Coast: Viral Content: Food Delivery App Survey
• Plenty of Fish: Plenty of Fish Defines a New Dating Trend: Barbing
• Rachel Kay Public Relations: Pandemic Plant-Based Boom Newsjacking
• The Hoffman Agency: Bringing Nokia’s Security Prowess Out of the Shadows

Print Publication

• Capital Caring Health: Capital Caring Health 2019-2020 Annual Report
• Marcus Thomas, Sherwin-Williams Protective and Marine, Technology Publishing Co.: SHERWIN-WILLIAMS PROTECTIVE & MARINE MARKET PULSE PUBLICATION

Sponsored Content

• Marcus Thomas, Sherwin-Williams Protective and Marine, Technology Publishing Co.: SHERWIN-WILLIAMS PROTECTIVE & MARINE MARKET PULSE PUBLICATION

Use of Facebook

• ADT: Safe at Home
• National University Health System, Singapore: Fighting COVID-19, The OneNUHS Story

Use of Instagram

• Cisco (@WeAreCisco): Use of Instagram  – @WeAreCisco
• iQ 360: Hawaii Says Aloha to Popeyes Chicken Sandwich

Use of LinkedIn

• Solta Medical and EvolveMKD: Solta LinkedIn Professional Engagement
• Superior Essex Communications: #WhatsBehindYourWalls Campaign

Use of Twitter

• Superior Essex Communications: #WhatsBehindYourWalls Campaign
• Marcus Thomas LLC and Bendix Commercial Vehicle Systems: A Vibrant Twitter Program – Positioning Bendix as a Thought Leader in the Trucking Industry

User-Generated Content

• Cisco (@WeAreCisco): User Generated Content – @WeAreCisco EGC & COVID Shifts

Video

• Aflac and Chispa House: Moments of Joy
• Bethesda: #IncludeAllAbilities: National Developmental Disabilities Awareness Month
• Lenovo Singapore Pte Ltd: Tailored For You
• Military Sealift Command: Social Distancing
• Pasadena Water and Power: Marengo Charging Plaza Promotional Video
• Superior Essex Communications: 90 Years of Connections: “Our Legacy of Innovation” Video

Website

• Capital Caring Health: Capital Caring Health Website Rebrand
• Ferrovial: Ferrovial Global Website
• Maxwell: Dr. Praeger’s Veggie Tracker Website
• Superior Essex Communications: “A Fresh Face for the Future of Communications”

Content Marketing Campaigns:

B2B Services Campaign

• Control Risks: Control Risks’ COVID-19 insights series
• JLL: COVID-19 (re)entry campaign
• Marcus Thomas and Kichler Lighting: Kichler Professional Landscape Lighting — Content Marketing Pilot Program

Consumer Products Campaign

• Kentucky Fried Chicken (KFC): The Return of KFC Firelogs

Crisis Communications Campaign

• Clean Energy Fuels Corp.: Clean Energy vs. COVID-19
• Cisco Systems, Inc.: HIMSS Digital 2020
• Kentucky Fried Chicken (KFC): KFC Feeding Our Communities
• National University Health System, Singapore: Fighting COVID-19, The OneNUHS Story

Education Campaign

• 3fold Communications: Southwestern College Career Education Campaign
• Government Publishing Office: GPOSAFE: Communicating During the Coronavirus (COVID-19) Pandemic
• Layton Construction: Onsite Media Training
• The Weather Channel, an IBM Business: Forecast: Change

Financial Services Campaign

• Citizens Bank: Citizens Bank COVID-19 Resource Center
• FS-ISAC: FS-ISAC Insights
• SmartAsset: SmartAsset’s Live Connections: Breaking The Advisor Marketing Mold

Health and Wellness Campaign

• EvolveMKD & CooperVision: CooperVision Pediatric Myopia Awareness
• Solta Medical and EvolveMKD: Solta LinkedIn Professional Engagement

Thought Leadership Campaign

• Cisco Social Media Communications Team: CIO Insights video series
• FS-ISAC: FS-ISAC Insights
• Heatcraft Refrigeration Products: Heatcraft Refrigeration Products DOE Communication Campaign
• The Hoffman Agency: Building a Networking Leader with Data in a Crisis

Travel, Hospitality and Tourism Campaign

• Norwegian Cruise Line: Giving Joy

Content Marketing for the Purpose of:

Brand Awareness

• Capital Caring Health: Brand Awareness
• McDermott Will & Emery: McDermott Health Practice Branding: Collaborative Transformation
• Norwegian Cruise Line: Giving Joy
• Plenty of Fish: Plenty of Fish Dine & Dish
• THX Ltd.: Project DeepNote: Genesis

Customer Engagement

• Heatcraft Refrigeration Products: Heatcraft Refrigeration Products DOE Communication Campaign
• Maxwell: Pacific Foods’ Leftover Upgrade Interactive Video Consumer Sweepstakes
• Norwegian Cruise Line: Giving Joy

Lead Generation

• Blackhawk Network: Blackhawk Network and The Fletcher Group Prove PR is More Than a “Top of Funnel” Contributor
• Luxury Living Chicago Realty: Empowering our Audience through Inbound Marketing
• Marcus Thomas and Kichler Lighting: Kichler Professional Landscape Lighting — Content Marketing Pilot Program

People and Teams of the Year:

• Casie Shimansky: Cisco (@WeAreCisco)
• Jen Burns: Cisco (@WeAreCisco)
• Megan Quinn: Medela
• BBB serving the Heart of Texas Creative Team
• Benecomms: Putting a Price on Climate Change: A New Way to Communicate Climate Risk, Affect Change and Build a Business
• Lehigh Valley Health Network Content Team

Grand Prize:

Content Marketing Campaign of the Year

• Change Healthcare: Change Healthcare – Harris Poll 2020 Consumer Experience Index
• Heatcraft Refrigeration Products: Heatcraft Refrigeration Products DOE Communication Campaign
• JLL: COVID-19 (re)entry campaign
• Peppercomm and Pirelli: Going #Below44 Degrees with Pirelli
• RetailMeNot: The Real Deal by RetailMeNot
• TD Bank: Backbone of the Economy