A holiday wish list for PR professionals

The PR business has changed and innovated rapidly, and new tech tools and services have made our lives easier. There is much to be grateful for, but we’ve compiled a list of ideas that would elevate the industry even further.

Here’s what’s on our holiday PR wish list:

Prospects who take PR agency searches seriously

Let’s face it, an agency search is arduous and time-consuming on both sides. For a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment.

We typically interview the prospect. Then, based on the outcome of the discussion, we gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints.