A Facebook cheat sheet for brands

If only you could spur more engagement on your company’s Facebook page. You’d surely earn a raise and a promotion. Your phone would ring incessantly with job offers; your significant other would love you more. Your Chia Pet would grow lush and verdant. Unfortunately, there’s no one-size-fits-all answer to the question of Facebook engagement, but a recently published infographic could help unlock some of the mysteries. Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook. These stats reveal an array of interesting things about brand pages. For instance, updates with emoticons saw higher interaction rates than those with pictures. So much for our aversion to smiley faces. Meanwhile, posts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction. (Helpful hint: You probably want to avoid those words.) Check out the full infographic below—no guarantee it will vastly improve your life.