3 keys to enhancing your influencer marketing
Just as you can’t bet on the same horse and jockey race after race, you shouldn’t stay tethered to key figures in your industry or market. Here’s a trifecta of tips for handicapping the field.
Gaining respect, trust and social capital with PR and digital marketing influencers is increasingly crucial in online marketing, but how do you identify who is influencing whom, and to what degree?
Using analytics, artificial intelligence-driven insights and social media metrics can help you map influence across online platforms and identify patterns with the key players in your industry.
Here are three steps to keep track:
1. See which influencers drive more of the behaviors you seek. Gauging the impact of different influencers’ content can inform which direction or PR strategy you should use. If influencer X’s posts consistently drive more website conversions than influencer Y’s, adjust accordingly.
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