These communicators took video production into their own hands—and so can you
See how POPSUGAR, GoDaddy and Microsoft are creating engaging videos that don’t break the bank.
When it comes to incorporating video into your corporate communications, though, you don’t have to shell out big bucks to a professional to avoid a catastrophe.
One-time video novices at top organizations have found the secrets to success when it comes to taking the camera in your own hands:
1. Stacey Derk at Microsoft focuses on making the most of filming locations with easy shooting techniques
2. Jordan Allen from POPSUGAR Studios developed a deep understanding of Facebook’s algorithms to get more eyes on his videos
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
