6 emerging PR trends
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ success.
Which public relations trends can help your growth and development?
These aspects of the job can be tough to master, yet they can help you get a running start toward the industry’s future.
Here’s what’s in store:
1. Promoting expertise at all levels
In the past, only top-tier executives were put forth as an organization’s industry experts. Now lower-level employees are offering their insights.
This has multiple benefits. First, it helps your brand to target a wider, more diverse audience and distribute more content. Second, when top executives leave your company, they don’t leave a knowledge vacuum.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
