Easy essentials of SEO
You don’t need extensive technical expertise to make your content easy to find through Google searches. Try these timeless approaches.
Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing.
That can be frustrating, especially for small-business owners who don’t have a technical background. Though details may vary, the big picture remains more or less the same: Google wants to provide value for search engine users, and if you do so for consumers, you’ll get decent rankings. That’s something that even a complete novice can embrace.
Specifically, three basic SEO principles will guide you toward a smart approach, and they don’t require extensive technical know-how. Here are those evergreen principles:
It’s always about the end user.
Google is a business, and it wants to deliver a great product. In this case, that means providing relevant and valuable search results to its users. A lot of small-business owners get caught up in writing for the search algorithms—but that’s backward thinking.
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