How to squeeze the most juice out of media coverage

You just scored media coverage. Congratulations!

Now what?

You’re getting a flurry of attention and traffic, but it won’t last long. Usually, the spike in website traffic from coverage lasts only a few hours. Traffic typically goes back to normal within a day or so.

Your goal now is to maximize the impact of the mention. If you move quickly, you can:

Your first job, however, is to drive traffic to the article.

Journalists must drive traffic to their articles; they are judged on this. Your maximizing traffic to their piece is a nice way to say thanks and a great way to help your new friend shine.

Here are six steps to make this happen:

1. Share it on social media.

This is the first, easiest and most important step. Our goal is to share content many times on multiple networks. When you share a piece on social media, mention the writer. Offer credit and gratitude.

Here’s how I thanked Alex Rynne for including me in a post on the LinkedIn blog:

Now, share it again and mention the publication. This will get the attention of the marketers at the brand and give them the chance to reshare it.