Infographic: Tips to boost your email open rate
Writing shorter subject lines and sending fewer missives are just the beginning.
How many unread promotional emails are in your inbox?
Gmail simply tells me I have 99+, but I probably have well over 300.
The subject lines feature dozens of tactics that marketers think will get me to open their emails: emojis, exclamation points, “SALE” (in all caps) and clever wordplay. One subject line simply says, “You need this.”
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