Harry Potter, yoga and beer: A magical PR and marketing spell
Seeking to spice up weekly exercise classes, a PR rep turned to the popular boy wizard. The spell cast has many important lessons for PR and marketing pros.
Going viral is every PR and marketing pro’s dream.
How does it happen—and what can you do to capitalize on it when it does?
Take a few lessons from the success of “Harry Potter” yoga—an effort to increase class attendance for Isabel Beltran’s Pint & Poses, a weekly yoga class in Austin, Texas.
Attention peaked after Cosmopolitan published an article the day after the class took place. Additional articles ran in USA Today, Buzzfeed, Entertainment Weekly and more, amplified by posts on the publications’ Facebook and Twitter pages:
Muggles were treated to a magical workout in Austin. https://t.co/yUxuZiclrZ
— USA TODAY (@USATODAY) November 2, 2016
This ‘Harry Potter’ yoga class is the most magical way to exercise https://t.co/DtBO5xHRyX
— TIME (@TIME) November 1, 2016
The story also caught on abroad ,with mentions in Wired Italy, CNN Indonesia, Glamour France and more.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
