5 ways to increase executives’ authenticity on social media
Executives increasingly use online sites, but how can they (you) do it without having every post sound like a committee wrote it? A panel from a recent Ragan Facebook summit weighs in.
When it comes to executive presences on Facebook and other social media platforms, any number of questions can arise.
How to find an authentic voice when a gaggle of people reviews every post by the chief executive? How should you make best use of that brief meeting you’re allotted with the top dog? Should a leader stake out a position on hot political issues?
The answers come down to taking the time to learn what your leaders are passionate about—and helping them find their voice, said a panel of experts at a recent Ragan Facebook Leadership Communications conference.
Often when an agency is assigned to position an executive, its members are told, “OK, you’ve got six weeks. Go lock yourselves in a room, and come back and tell us what we should be saying,” said Justin Blake, global lead for executive positioning at Edelman. “That is not a recipe for authenticity.”
In the search for authenticity, Roberta Thomson, director of corporate communications at Facebook, moderated a panel of the following people:
Here are a few of their recommendations:
1. Do your homework.
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