4 keys to successful content marketing
Identifying and promoting your best-performing offerings will attract, engage and retain your target audience and help them reach new demographics through online sharing. Here’s how.
Finding your way to content marketing success is not an easy journey.
After a three-year quest, sheer willpower and a lot of A/B testing, my company recently hit the 100K subscriber mark. Content marketing is now our highest-performing and most cost-effective channel: For every $1 we put in, we get $14 out.
How did we make it happen? Here are four lessons and a few secrets to help you on your own path to content marketing success:
1. Consistency and cadence supersede volume.
We analyzed data from over 10,000 articles across 100 customers and found that publishing consistently is the No. 1 factor determining content marketing success.
Despite our initial thoughts, the volume of content you publish doesn’t necessarily translate to content marketing success. Rather, it’s all about consistency and delivering a regular cadence of content.
2. Remove the guesswork: Create content you know will perform.
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