New dynamic content formats for marketers to use
As interactivity and mobile technology accelerate, those promoting brands and organizations must stay current with every twist and turn. Here’s a handful to keep an eye on.
Content shock is here.
When I wrote about this concept—the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase—I predicted there would be new innovations in content forms.
If we can’t achieve reach for our content organically, or at a reasonable cost, the market will invariably find fresh formats for getting content out to the masses.
Beyond that, we are also seeing an influx of ideas to carry our message and reach consumers in new ways. Here are five that have caught my attention:
Interactive dynamic video
How cool would it be to actually play with objects in a video? That is becoming reality with new technology being developed by MIT’s Computer Science and Artificial Intelligence Laboratory.
Dubbed interactive dynamic video (IDV), the method uses traditional cameras and algorithms to scope out the almost invisible vibrations of an object to create a simulation users can interact with virtually. These items can be pushed, pulled and stacked—as in real life—through use of a new imaging model that costs a fraction of 3D modeling and involves only a camera and some image editing.
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