3 keys to birthday marketing success
Want to reach consumers on their name day? Offer an element of surprise. Increase your brand loyalty with these useful tips.
Nothing says “happy birthday” quite like a big-name brand recognizing the occasion and offering you something special.
Why?
Most consumers don’t expect it.
Brand managers seeking to reach consumers on their birthdays should heed this advice:
1. Offer freebies, discounts
You’d be hard pressed to find a consumer who isn’t excited about a free gift or additional discount in honor of their day or month of birth.
Gifting goes a long way with today’s consumers. More and more, they want something to walk away with, instead of a boring, templated email.
Brands such as Sephora, Starbucks, Ulta, Superga and Anthropologie offer something consumers can physically take home on their birthday.
A free sample, a complimentary product of their choice or an additional discount with purchase not only brings the consumer into your store or website, but it also sends them home with a something that promotes your brand.
Even something as simple as a month’s worth of free shipping shows the consumer that you’re paying attention and value their patronage.
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