7 essentials for distinctive content marketing
Is your content king, or just part of the teeming masses? There’s a lot of it out there; here are some approaches that will make yours stand apart from the crowd.
Do you suffer from content shock?
As companies ratchet up their content output, the glut of information is outpacing the time or interest we have to consume it.
Consider these numbers:
Beyond that, the content produced is not effective. For example:
Notice a theme? More is not always better.
Let’s think differently: Less content is more.
Successful content marketing will be harder to achieve in 2016 , so here are seven tips to help you convert more with less content:
1. Eliminate worthless content by answering your clients’ questions.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
