5 tips for writing recruitment ads

Looking for someone to join your corporate communications team? Maybe you need a graphic designer or a copywriter. Of course, the person you’re looking for must not only be talented and creative, but must also fit in with your team. Recruiting can be tough.

But there is a way to make the recruiting process easier—a way that uses your expert writing and strategic communication skills—crafting a well written, descriptive, and creative recruitment piece.

Here are some tips for writing recruitment copy.

Personalize it

This may seem obvious, but let people know that you are looking for a person and not an “asset.” In many job postings, it’s not clear if the company wants to hire a person or replace a part in the corporate machine. Avoid referring to people as “resources,” “human assets,” and “direct reports” in your copy.

Even better . . . personalize the copy. Describe the personality of the team and the company. Let candidates know who you are and what kind of work environment you provide, in addition to the requirements and tasks required in the position.

Use precise descriptors