Study: Millennials will pay for content, but not news
An American Press Institute report revealed that younger audiences will consume online content, but not many turn to digital or traditional publishers.
Someday, perhaps there will be a study done on how many studies have examined what millennials will or won’t do.
In the meantime, a new study has found that millennials will pay for content, but only certain types. In case you had any doubts, it’s bad news for print journalism.
The American Press Institute has found that a scant 15 percent of millennials pay for print newspaper, and 21 percent pay for print magazines.
Here’s the breakdown of what millennials are willing to pay for (and what they consume that someone else pays for):
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