7 BuzzSumo tips for content marketers

Whether you’re researching popular topics or trying to craft that can’t-miss headline, these features can help you reach and engage your target audience.

By Anthony Hardman
Sept. 2, 2015

Ragan Insider Premium Content

If you write content, track competitors, monitor brand mentions or target media, then BuzzSumo can help you simplify those tasks.

Following are the service’s most helpful features for content marketers seeking insights and analysis of popular online content and those who share it. (Keep in mind that some features will vary based on your subscription level.)

1. Generate content ideas

Coming up with ideas for blog posts and headlines takes time. Searching for content by topic on BuzzSumo’s Top Content tab will show you what readers like, which inspire you to create similar content. Additionally, you can filter results by date, language, country and content type.

Download the free white paper, “Creating a Consistent Message,” to discover how to keep your organization’s message and voice on track across all your internal communications platforms.

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