Elements of the perfect blog post
BlogPros examined blog posts that fared well, crunched the numbers, and figured out the factors that made them successful.
The rise of content marketing means that brands compete with traditional publishers for page views, resulting in a cacophony of blog noise.
How are marketers supposed to cut through that noise? It would be nice if every blog post could be perfect, but does such a thing exist?
My approach to best corporate blogging practices has always been to ensure that the content is timely, relevant, valuable to my audience and well-written. Anyone who has managed business content knows that it takes more than that to get eyes on your posts, however.
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