Infographic: 6 factors that persuade customers to buy
People buy one brand’s products over another’s for many reasons. This infographic says 6 considerations carry significant weight in customers’ minds.
Think about the last time someone asked you to do something.
Why did you say yes?
An infographic from Everreach says there are six factors that guide our decision making: reciprocity, scarcity, authority, consistency, liking and consensus. Whether or not we’re aware of it, these factors determine whether we buy Brand A or Brand B, or if we buy at all. A few examples:
Authority: When we follow someone’s recommendation because we believe she’s knowledgeable and trustworthy.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
