AT&T’s tips for evolving in a social media world
Step on it, not in it. Listen actively. Automate for key influencers. Here’s how AT&T stays ahead of the curve.
Editor’s note: This story is taken from Ragan’s distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
In 2007, there were 400,000 tweets per quarter on Twitter. Today there are 500 million tweets per day, says Larry Solomon, AT&T senior vice president of corporate communication.
So, what happened?
June 29, 2007, was the day that changed communication—and the lives of communicators—forever. The iPhone was released, the mobile revolution took off, making it possible for people to mouth off anywhere at any time.
“It’s a 24/7 conversation,” Solomon told his Ragan conference audience. “That’s why most of us in this room don’t get any sleep.”
In a Ragan Training session titled “Evolve your company’s brand and your skills for a mobile-social world,” Solomon offers lessons in areas that include surfing the news wave, making use of data, and the red-hot competition for customers on social media.
Here are some tips for the new era:
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