New study finds quality of brands’ content sorely lacking
An algorithm factored in tone, clarity and sentence structure, as well as the basics of solid grammar and spelling. The scrutiny was not good news for about 70 percent of companies.
Only a third of the world’s largest companies have high-quality site content based on human factors such as style and clarity and tone of voice (in addition to basics like grammar and spelling).
The study from linguistic analysis company Acrolinx is the first of its kind to try to quantify something that’s hard to pinpoint: For a business, what’s the value of writing?
(It’s the first as far as I know, and I’m happy to be wrong, so please let me know in the comments section.)
At the very least, it underscores the importance of paying attention to not just what you say, but how you say it.
Some details:
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