Content marketing advice from Seth Godin

If you’re in the public relations and marketing world, you’re probably familiar with Seth Godin.

He’s an entrepreneur (founder of Yoyodyne and Squidoo) and author, and his blog is a must-read for industry pros.

Godin also coined the term “permission marketing“—the idea that brands can more effectively engage consumers by asking for their permission, not by barraging them with marketing messages.

In a recent interview with Contently, Godin gave his take on the current state and future of content marketing.

Here are a few of his insights:

Create content that proves you’re trustworthy.