10 PR measurement predictions for 2015
The new year promises further dovetailing of metrics applications, as well as a new spate of consolidation. What else does the crystal ball reveal? Gaze intently…
Happy New Year! The PR and social media measurement industry is going through some exciting times, and you’ve probably read plenty of review-of-the-past-year articles, (including mine: The Measurement Industry’s Evil Empire?).
So now I will gaze into my crystal ball and look forward to the excitement our industry holds in the coming year.
1. Don’t count the little guys out yet.
2015 will be a boom year for the independent public relations and social media monitoring and/or measurement companies that remain standing. GTCR’s consolidation of Cision, Vocus, Visible and Gorkana into a single monitoring and measurement company no doubt will change the metrics landscape, but it will be 2016 before clients see benefits of the deal.
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