5 ways brand managers can use Tumblr

To some, Tumblr may seem like the bastard child of social media. However, the platform whose users tend to prefer videos, images and GIFs over text is more than just the Internet culture’s playground.

Managers of brands such as Coca-Cola, Whole Foods, “Sesame Street,” MTV and GQ have used Tumblr to reach audiences, finding that high-quality content lives longer and goes further on the fast-moving blogging site.

Here are five ways brand pros can get on board:

1. Tell your stories more easily.

Coca-Cola’s big focus lately is on brand journalism, and the brand’s “Coke Journey” is changing up its old static newsroom with more dynamic content.

All that storytelling isn’t taking place solely on Coke’s site: Brand managers show off self-created marketing pieces along with fan creations on Coke’s Tumblr.