Publishing on LinkedIn: Best topic, length, timing

In June, LinkedIn published its 2014 Professional Content Consumption Report. This report was based on a study of how 2,701 LinkedIn members in the U.S. consume content.

Here’s a look at the results, including the benefits of sharing and consuming content on LinkedIn, and the content that works on the platform.

LinkedIn wants to establish itself as a destination for professional industry news content, and is making significant strides. According to the survey, 91 percent of respondents said they use LinkedIn weekly to find professionally relevant content.

The benefits of sharing content on LinkedIn

The survey found that people primarily share professional content on LinkedIn to increase their visibility and enhance their reputations. They also want to be seen as thought leaders.