‘Got Milk?’ and content: Learn from the milk mustache campaign
‘Got Milk?’ is an iconic marketing campaign. But rather than resting on their laurels, the people behind it are creating and curating new content that’s useful to milk guzzlers.
Editor’s note: This story is taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. Click here for more on this session.
Frustrated with your content strategy? Don’t have a cow.
The “Got Milk?” campaign offers lessons in milking fan blogs, partner organizations, and your own work to produce buckets full of content for consumers to share.
Two pros describe the iconic campaign in a Ragan Training session titled, “Got content? How content fuels conversation-from the people behind the ‘milk mustache’ campaign.”
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