6 steps to ‘epic content marketing’

Nearly 12 decades after John Deere fathered content marketing with the magazine The Furrow, the digital revolution has enabled every business to deliver valuable content to customers.

This accessibility is a blessing and a challenge for marketers, the challenge being to cut through the noise.

Content Marketing Institute founder Joe Pulizzi says the solution is “epic content marketing.”

His term means content so valuable, compelling, and different that your target audience can’t resist you.

Here are the six steps to epic content marketing success Pulizzi shared in the Vocus webinar Go Epic:

1. Identify your why

Ninety-three percent of B2Bs engage in content marketing, but only 49 percent have a content strategy. Absence of a strategy kills the potential for success, Pulizzi says.

Start a strategy by focusing on your audience’s pain points and what keeps them up at night.