Prepare yourself: Oct. 22 is ‘Snark Free Day’

PRConsultants Group, a nationwide group of public relations consultants (in case the name didn’t give you a clue, Sherlock) doesn’t feel that way. It’s sponsoring a one-day moratorium on snark, on Oct. 22.

Here’s a statement about the initiative from Toni Antonetti, a director of the group:

The group has created a video about a character named “Jonathan Snark,” a guy who was so snarky that it made him a “world-class jerk.”