10 essentials of Facebook etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.

Over the last few weeks, we’ve offered etiquette advice for LinkedIn, Twitter, and Pinterest. It’s Facebook’s turn.

On this platform, there’s one protocol for brands and another for individuals. The tips below land somewhere in between and apply to both groups:

1. Stop asking people to “like” your updates. A few years ago, it was common to see posts that started with “Like this post if…” Sadly, it’s still common. Create remarkable content. and people will like it—and “like” it.

If you think about it, a “like” is an empty action—the simplest form of engagement. Asking for people to like your status is cheap and adds no value to your fans’ news feeds.