Help your brand get the most out of LinkedIn
The business-centric social network goes beyond individual networking; it offers multiple ways for you to promote your goods and services.
The Wall Street Journal surveyed 835 small-business owners and asked which social media network could help their business the most. According to the results, 41 percent of small businesses said LinkedIn could be beneficial to their companies, compared with 3 percent saying the same of Twitter and 14 percent of Facebook.
Here’s how brand reps can mine the gold of LinkedIn:
1. Use the “services” tab on your company page.
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