15 ways to boost your tweets’ click-through rate

How do you get someone to click on your links on Twitter? It’s one of the most pressing questions I see day in, day out—and rightly so. Attracting more people who like what you are posting is essential to success on Twitter.

Here are 15 top techniques for improving your click rate:

1. Write persuasive tweets

Tweets are just like headlines; the best ones state a benefit and generate curiosity. Make them easy to read; get rid of complicated words, because people scan on Twitter. The easier a tweet is to read, the better the chances of them clicking the link.

Here is a recent tweet from @bufferapp that has attracted well over 150 clicks:

2. Focus on keywords

People are always looking for good content on Twitter. If their Twitter feed doesn’t deliver what they are looking for, they go to the search box and enter a keyword for a topic. Make sure your tweet includes relevant keywords so people find them.

I’ve found “How To” and “Guide” keywords work extremely well. They also deliver great conversion rates.

3. Use hashtags