Why we should stop using the term ‘content marketing’

Content marketing is nothing new. Prior to the explosion of social media, it was and still is called custom publishing. Most of us experienced it for years every time we picked up a Triptik, map, or tour book from AAA. Or maybe your brokerage firm sent you a magazine offering up advice on how to invest your 401K.

Another new term used to describe custom publishing is brand journalism, and it’s the way I like to describe what my firm, Spark Media Solutions, does. Simply put, companies hire us to be journalists for them. The way we create media is no different than when we’re producing media for traditional media outlets.

We are custom publishers and brand journalists.

What’s wrong with the term “content marketing”