Social media and SEO: Keys to optimizing Facebook

As search and social media move closer together, it’s important that you know how to optimize your social media activity, whether it’s on your own site or within a social media platform. Search is one of the main ways people will discover your content, along with word of mouth and organic growth through social technologies.

To help you get the most out of your activity, here is a guide focused on Facebook to help you make the most of the free tools, tips and tricks available.

Keywords in updates

This is something that may be obvious, but it is one of the most important things to remember when creating content on your Facebook page. Whether you’re updating permanent content, such as the copy you write on your info tab or page description, or writing fresh content through wall posts, focus on consistently using keywords that you want to be found for, both within Facebook’s internal search and in external search engines. Try to focus your keywords instead of just chucking in random words ad hoc. For the permanent copy, focus on a few keywords that are important to you and structure these within the copy without keyword stuffing.