A technical guide to video SEO for communicators

A guide for those ready to take corporate videos to the next level

With the basics out of the way, we can move on to the more technical elements of video SEO that will most likely require working with someone who knows how to code and deal with technical tactics required to execute these techniques.

Sitemaps

Creating a video sitemap is one of the most frequently cited recommendations I found. These XML-based sitemaps are video-focused versions of the sitemaps most sites have employed. The idea is to put all the information about the video you’ve published in a single place, making it easier for search engines to find your videos. Here’s a tutorial and example.

Robots.txt