9 trends in sustainable social media

Transparency and trust are keys in making your online efforts last

A recent Reuter’s article, Top Ten Trends in Sustainable Business, focuses on the best trends in “green business.” As I read it I was struck by how many of the writer’s points are applicable to social media work.

So, with a hat tip to Reuters, here are my picks for top trends in sustainable social media:

1. A deeper understanding of what sustainable social media means

Sustainable social media is not about creating a Facebook page so that people can find you. It’s not about using a platform such as www.socialoomph.com to schedule tweets or blog entries and post them automatically. Instead, sustainable social media is about long-term engagement.