Recycle that brilliant speech

YouTube videos, op-eds, white papers, podcasts—lots of options for getting more mileage out of exec speeches

Your CEO’s speech has just wowed the crowd—take a second to pat yourself on the back. Now get back to work and figure out how to get more mileage out of that speech or presentation you crafted. Executive communicators offer their suggestions for repurposing speech content, and spreading those brand messages around:

Record and reuse: “Take a digital recorder with you to every speech,” advises Ian Griffin, executive communications manager for HP. “Send off the recording to a transcription service.” You can clean up the text a bit, says Griffin, embed it in some PowerPoint slides, and post it on the corporate Web site. And of course, you can use the audio file to create a podcast.