Going for the gold: A multimedia blitz for the Olympics

At Ragan conference, PR chief Patrick Sandusky details Chicago 2016’s global strategy to win the Games

How do you convince Chicago residents, the United States, the world, and the International Olympic Committee all at the same time that hosting the 2016 Olympics in Chicago is a superlative idea?

One word: saturation.

You get as many positive stories out there to as many people as possible using as many different media as possible, even if that means traveling around the world and getting a few photo ops in Denmark and Bali.

Director of PR for Chicago 2016 Patrick Sandusky relayed his message and outlined his team’s multipronged approach to getting the Olympics to Chicago during his keynote address Friday morning at Ragan’s Corporate Communicators Conference.

One Chicago communicator even conceded during the Q&A portion that Sandusky’s presentation had changed her mind about a Chicago Olympics.

It’s all part of his worldwide communications campaign: “During the last four months especially we’ve been using a ‘no stone left unturned’ approach. That means telling Chicago’s story to as many people as possible.”