How to pitch Fox Business Network

Network seeks fresh faces, “Main Street” business savvy

Turn on Fox Business Network at 5 p.m. EST, and you’ll see a bunch of smartly dressed folks bellying up to the bar for some banter about the day’s business news. It’s the Happy Hour show on the Fox Business Network, which launched last October and is available in 30 million cable TV households. It’s emblematic of the network’s mission to aim its business coverage at everyone from Wall Street hotshots to suburban moms—especially since it’s competing for eyeballs against other cable news networks and CNBC in particular.

“We’re trying to be more understandable,” explains Ray Hennessey, managing editor and director of FOXBusiness.com, the online arm of the network. “When all is said and done, we expect to have deep penetration on Wall Street but also in the rest of the country.”

PR tip: To attract this mixed crowd, Hennessey says producers and bookers are looking for fresh faces as guests—but they still need to have some broadcast experience, so don’t send them your newbies.