AI Certificate Course

New Skills to Master AI Strategy, Content Creation & Agentic AI

May 7, 14 and 21 | 1-3 p.m. ET
Three consecutive modules

Register for this three-week certificate course to keep up with new AI developments, supercharge your AI strategy, lead in AI integration, crush content creation using GenAI tools, streamline workflows with Agentic AI—and future-proof your career.

AI is transforming how communicators strategize, create and deliver content—but it’s moving faster than most orgs can keep up. From generative and Agentic AI tools to shifting policies, legal complexities and brand concerns, the landscape is growing more complicated by the day. If you’re not harnessing the latest AI advances, you risk being left behind.

This three-week, interactive certificate course demystifies the latest AI platforms and policies. We’ll walk you through hands-on exercises in GenAI (e.g., ChatGPT, Claude, Gemini, CoPilot, Claude, Deepseek and more), introduce practical use cases for Agentic AI and show you how to create unforgettable content—faster and smarter. You’ll learn how to safeguard your brand voice, engage audiences more deeply and streamline your workflow, all while measuring the metrics that matter.

Through interactive sessions, you’ll master the critical AI strategies you need to stay relevant. We’ll create AI visuals and videos together, develop persona-based prompts to boost your content quality and consistency, and outline how AI can monitor brand reputation threats and help handle crises (including deepfakes and AI brand hijacks).

By the end of this course, you’ll have the confidence—and the certificate—to show leadership, clients and colleagues that you’re ready to tap AI’s full potential to drive measurable results… no matter what new platform, policy or pitfall arises next.

ENROLL NOW

You’ll Learn To:

  • Create killer content with GenAI, from copy to eye-catching visuals to video.
  • Master agentic AI to help make smarter decisions and automate processes.
  • Adopt top AI platforms like ChatGPT, CoPilot, Gemini, Claude, Deepseek and more.
  • Implement ethical AI practices that respect privacy and ensure compliance.
  • Champion AI initiatives and position yourself as an AI leader.
  • Launch impactful AI use cases inspired by real-world successes.
  • Use data to optimize your AI performance and boost engagement.

CURRICULUM

Join to leverage AI to improve your efficiencies, content and results. You’ll receive assignments and a certificate of completion. NOTE: Please come prepared to use your or your organization’s preferred AI tool during in-class breakouts.

Week 1: AI Tools & Prompting: Beyond the Basics | Week 2: AI Copy, Visuals and Video Deep Dive | Week 3: Agentic AI and Responsible AI
Week 1: AI Tools & Prompting: Beyond the Basics
May 7, 1-3 p.m. ET

AI is evolving too quickly for communicators to rely on beginner-level skills. Lackluster prompts lead to generic outputs that miss your brand’s voice and nuanced audience needs. In this session, you’ll discover practical tactics to take your AI usage to the next level. We’ll explore the newest GenAI platforms, advanced prompting techniques and persona-driven approaches—so you can create more effective, tailored content while staying ahead of the AI curve. What you’ll learn:

  • Tool Stack Updates: A rundown of the latest generative AI tools (new ChatGPT’s modules, CoPIlot updates, Claude features, DeepSeek plug-ins, among others) and how to integrate them seamlessly into your existing workflows.
  • Training AI on Your Assets: Step-by-step methods to feed brand guidelines, style guides and user personas into AI for more consistent results.
  • Power Prompting in Practice: How to craft persona-based prompts that produce distinctive, on-brand outputs—no more bland boilerplate text.
  • Beyond “Chat”: Leveraging specialized AI features—such as code interpreters and knowledge graph queries—to refine and optimize content creation.

Light Homework: Draft three persona-based prompts that reflect your organization’s brand voice. Test them in at least one GenAI tool of your choice, then note how each prompt impacts tone and clarity in the output.

Week 2: AI Copy, Visuals and Video Deep Dive
May 14, 1-3 p.m. ET

Today’s audiences expect more than text—they want dynamic visuals and engaging videos. But inconsistent, AI-driven creative can sabotage your brand’s credibility. This week, we’ll push your AI skills beyond long-form copy into visually compelling images and videos. You’ll learn how to adapt prompts for richer multimedia results, safeguard your brand voice across formats and experiment responsibly—unlocking content that wows while keeping your strategy rock-solid. What you’ll learn:

  • Advanced AI Writing: Techniques for transforming bland drafts into polished, on-brand copy—plus editing hacks that preserve quality and credibility.
  • Image Creation & Enhancement: How to generate scroll-stopping visuals using Midjourney, DALL·E, AdobeAI or other platforms, while ensuring brand consistency.
  • Video Production Simplified: Best practices for AI-driven storyboarding, script generation and editing with tools like InVideo, Synthesia, Sora or even AdobeAI.
  • Multimedia Repurposing: Ideas for converting hero content—blogs, articles, webinars—into attention-grabbing social graphics and short video clips.

Light Homework: Use any AI video platform (e.g., InVideo, Synthesia) to create a 30-second clip that reflects your organization’s messaging. Post it privately or share with a colleague for feedback on branding, tone and clarity.

Week 3: Agentic AI and Responsible AI
May 21, 1-3 p.m. ET

As AI grows more “agentic,” it can automate entire processes, from data analysis to crisis alerts. But increased autonomy raises new risks around ethics, policy and brand stewardship. This final module ensures you’re prepared to deploy agentic AI for smarter, leaner workflows—without sacrificing compliance or moral responsibility. We’ll also explore the must-have elements for an AI policy, how to measure AI’s impact on team productivity and campaigns, and best practices to protect your brand from bias, legal pitfalls and reputational damage. What you’ll learn:

  • Agentic AI 101: How to set up and leverage AI “agents” to automate repetitive tasks, monitor brand reputation threats and optimize team workflows.
  • Ethical & Legal Safeguards: Essentials of drafting AI policies that cover bias prevention, copyright considerations, data security and brand voice style guides.
  • ROI & Impact Metrics: How to measure time saved, output quality, crisis avoidance and overall performance gains from agentic AI.
  • Scaling Responsibly: Best practices for introducing AI councils or committees, training staff and continuously refining usage guidelines.

Light Homework: Draft a simple AI usage policy outline for your organization. Include guidelines around permissible tasks, ethical considerations, data compliance and a plan to measure ROI or success indicators once the policy is in place.

CLASSROOM MATERIALS

(Exclusive for Attendees)

  • The Updated ChatGPT Prompt Cheat Sheet
  • The Ultimate Guide to AI Marketing
  • The AI Terms Cheat Sheet for Marketers and Communicators
  • AI for Content Marketing: The Blueprint
  • AI Trends in Marketing Communications: The Complete Evolution
  • How AI Advances Affect Email Tactics

ENROLL NOW

INSTRUCTORS

Speakers will be announced soon.
Course Moderator: Brian Pittman, Manager of Strategic Programming, Ragan Training and PR Daily READ BIO

TOP 7 SKILLS YOU'LL LEARN:

  • Craft better content, faster using the newest GenAI tools and techniques.
  • Leverage Agentic AI to streamline workflows, automate tasks and bolster brand protection.
  • Develop persona-based prompts to transform lackluster outputs into compelling, on-brand copy.
  • Design scroll-stopping creative (images, text, video) and experiment with AI for multimedia.
  • Monitor brand reputation and handle crises more effectively with AI-driven insights.
  • Measure what matters by using AI to analyze data, extract insights and demonstrate ROI.
  • Protect your organization with essential AI policies, style guides, copyright and security best practices.

Top reasons to attend this virtual certificate course

  • Stay current on AI trends and emerging technologies to remain competitive.
  • Boost engagement by creating more effective, personalized and meaningful AI-driven content.
  • Expand your influence through advanced audience targeting—find the right message, time and place.
  • Optimize workflows with Agentic AI, automations and real-time intelligence to save time and resources.
  • Enhance credibility by developing and enforcing AI style guides, brand voice standards and usage policies.
  • Increase ROI by understanding which AI tools work best—and measuring their impact on outcomes.
  • Future-proof your skill set by embracing GenAI, Agentic AI and beyond.

Don’t miss your opportunity to master the latest in GenAI and Agentic AI—so you can transform your content, elevate your career and lead your organization into the next era of communication.

Regular Rate
$1995

Ragan Insider Member
$1895

Nonprofit/Gov
$1845

Group pricing for 3 or more is available when going through the registration process!

If you can’t attend one or more of the modules live, you will receive the on-demand versions to complete the course.

ENROLL NOW

WHO ATTENDS

Communications and marketing professionals from these organizations have earned certificates:

image
image
image
image
image
image
image
image
image

WONDERING IF YOU SHOULD ATTEND?

Here’s what past attendees say about the AI Certificate Course!

AI Certificate Course Certificate

Get Recognized!

This advanced course is designed to help you enhance your strategic planning and content creation capabilities by leveraging the latest AI generation tools to help you produce better work, faster—so you get the results and recognition you deserve, along with the Certificate of Completion!

ENROLL NOW

HAVE ANY QUESTIONS?