3 keys to implementing AI in the comms space

The rapid rise of generative AI has forced organizations to rethink many aspects of their company operations, from figuring out what tasks can be automated to how to speak to employee concerns about AI.

As communicators, generative AI poses an interesting opportunity. It can enable you to do your job faster and more efficiently and focus on the human connections that make a comms career so worthwhile. At Ragan’s Future of Communications Conference late last year, Levar Cooper, director of communications for the Lake County (FL) Government, told the gathered audience that proficiency with AI doesn’t just happen overnight, instead comparing it to a years-long creative endeavor.

“Mastery isn’t a destination,” Cooper said, “It’s an endless pursuit fueled by passion and the ability to adapt and learn.”

Here are a few other points Cooper discussed during his talk:

Getting past the AI bias