How to position to your top brass as effective thought leaders
When your leadership knows how to communicate the organizational message, a communicator’s job is that much easier.
Your executive team wears many hats as the company’s leaders, but one of their larger responsibilities is as ambassadors to the organization. But to undertake that role effectively, your leaders need to know how to communicate as thought leaders properly.
At Ragan’s Internal Communications Conference, Alex West, senior director of leadership, family & change communications at Mars, Trish Nicolas, vice president of corporate communications at Verint, and Hilary Sparrow, employee engagement leader at Amazon, joined Ragan’s Chief Growth Officer and Head of Councils Mary Buhay to discuss how leaders can learn to become thoughtful and compelling communicators.
“Thought leadership is not about parroting something already out there,” said Nicolas. “It’s about a fresh perspective, even if it’s provocative or contrarian.”
Here’s what else stood out:
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