The PR Toolkit: Setting Up for 2025 Success

Thursday, November 7, 2024 2-3 p.m. ET
In partnership with
Partner logo
  • Public Relations
  • Digital Marketing
  • Brand Storytelling
  • Content Marketing
  • Corporate Communications
  • Executive Communications
  • Social Media
  • Content Creation
  • Strategic Communications

As 2025 approaches, PR agencies have great opportunities for proactive strategies. By embracing emerging technologies, such as AI-driven analytics, and prioritizing authentic brand storytelling, agencies can enhance client visibility and engagement in a competitive landscape.

Join us on Nov. 7 for this FREE webinar where James Walker of Weber Shandwick, Karen Swim of Words For Hire, and Kelly Byrd Marín of Notified will discuss the tools all comms professionals need for the year ahead. They’ll explore the top trends shaping the industry and ways to help your organization stay ahead of the curve, streamline operations and deliver measurable results in 2025.

You'll learn:

  • Balancing AI and automation: Discover how to integrate AI without sacrificing creativity and strategic thinking.
  • Managing misinformation and reputation: Gain insights on protecting brand reputation.
  • Adapting to media consolidation and relationships: Learn new ways to collaborate with journalists and editors who are spread thin.
  • Crisis planning: With increased risk from cyberattacks and false narratives, learn how to develop proactive crisis plans to safeguard brand integrity.
  • … and much more!

Bonus Takeaways:

  • The Evolution of Influence survey report
MODERATOR: Jon Minnick, Special Projects Manager & Awards Show Producer, Ragan Communications and PR Daily READ BIO

Communications Week | November 12-15, 2024 | Virtual, and Cities Nationwide

Join us for Communications Week on Nov. 12 - 15, 2024. Ragan’s Communications Week celebrates and accelerates the role of the communicator in organizations through educational, networking and inspirational events.

LEARN MORE

50+
Speakers
100+
Educational Hours
50+
Networking Events

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.

PRESENTER

James Walker
James Walker

Executive Vice President and General ManagerWeber Shandwick

James Walker, executive vice president and general manager at Weber Sandwick, harnesses the combined power of communications, marketing, and digital innovation. With 17 years of experience in the communications industry, Walker has a proven track record of enhancing business revenue and performance by finding and focusing on the levers that drive growth, awareness, sales, and loyalty.

Karen Swim
Karen Swim

President and ConsultantSolo PR Pro and Words For Hire

Karen Swim, APR, is an accredited public relations professional, speaker, podcaster and author. She owns Words For Hire, a full service B2B, Healthcare and Technology PR agency working with clients across the globe. Swim is also the President of Solo PR Pro, a membership organization for independent professionals in public relations, communications and related fields.

Kelly Byrd Marín
Kelly Byrd Marín

Sr. Director of MarketingNotified

Kelly Byrd Marín is a PR pro turned marketer, currently with global communications technology partner Notified. Relied on by more than 10,000 customers, Notified offers tools for PR and IR teams to stay in control of their story — from GlobeNewswire press release distribution to media monitoring, social listening, and media insight reports. With 16 years of experience in technology marketing, customer success and public relations, Byrd Marín's worked across Fortune 100 companies, PE-supported businesses, VC-backed startups and agencies.

MODERATOR: Jon Minnick, Special Projects Manager & Awards Show Producer, Ragan Communications and PR Daily READ BIO

LumApps Logo

About Notified:

At Notified, we champion the corporate storyteller. We empower investor relations and public relations professionals with the tools, technologies and expertise to tell their stories powerfully, effectively and flawlessly.

Relied on by more than 10,000 global clients, we enable IR and PR teams to stay in control of their corporate narrative with a suite of world-class, award-winning solutions and a dedicated customer service team. Our end-to-end communications solutions include everything from GlobeNewswire press release distribution, social listening and media monitoring to earnings calls, IR websites and investor days.

Learn more at notified.com, subscribe to our blog and follow us on LinkedIn.

WHO SHOULD ATTEND?

You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Public Relations • Digital Marketing • Brand Storytelling • Content Marketing • Corporate Communications • Executive Communications • Social Media • Content Creation • Strategic Communications

REGISTER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.