AI use cases for crafting content at the speed of change

While the merits of streamlining your content creation with GenAI tools are well-documented, Ragan’s recent study with Ruder Finn, “The Great AI Divide in Internal Communications,” shows where gaps between priorities and practice persist.

During Ragan’s virtual AI Conference earlier this month, PwC Social Media Senior Manager Gabrielle K. Too-A-Foo explained how the firm’s $1 billion investment in AI over the next three years has driven innovations that fill those gaps. These investments, ranging from product development to governance and training, drive the firm’s innovative approach to producing personalized content at scale, automating processes, and freeing up time for strategic thinking.

Here’s what stuck out.

Too-A-Foo explained how PwC’s AI tools allowed it to analyze customer data and preferences in record time, empowering her team to create highly personalized content that boosts engagement and conversation rates.